STEP’s global Branch Chairs’ Assembly took place in London late last month, and was extremely well-attended. Its main focus was to ensure members feel they have an effective voice in developing STEP’s membership offer, and that it is delivered consistently and effectively, regardless of where people are based. One example of the changes coming is a standardised approach for routes to membership across the world, which will be introduced in February.
The BCA resulted in some invaluable feedback which will ensure that STEP develops for its members in an ever-changing environment and provides a consistent service across the board. It was also a great opportunity to meet and network with Branch Chairs and STEP colleagues from around the world.
Membership satisfaction questionnaire
The results of the 2017 members’ questionnaire were extremely positive, with over 2,000 members responding. Almost all (97 per cent) of members would recommend STEP to a colleague, 91 per cent of members said STEP had benefited their career (a 17 percentage point increase from 2008), and 93 per cent said STEP membership is considered important in the industry. It was particularly heartening to read members’ answers to ‘what STEP meant to them’ with some describing it as a ‘gold standard for our industry and a benchmark of excellence.’
Public awareness campaign
STEP’s public awareness campaign has also been highly successful. Six months on, our advisingfamilies.org public-facing website has had over 60,000 page views, with 6,500 viewing its ‘Find a TEP’ facility, and more than 450 followers on its accompanying social media channels. STEP is working hard to increase content, and attract more influential followers.
As the year draws to a close, may I wish everyone a peaceful restful holiday season and a Happy New Year.